Sophie SchnaperNumbers Only Tell Part of the StoryWhen conducting a study, researchers collect both qualitative and quantitative data. Now, you might wonder why a researcher would want…Nov 12, 2022Nov 12, 2022
Sophie SchnaperStrengths and Limitations of McLuhanDoes the name Marshall McLuhan sound familiar? What about “technological determinism”? For those unfamiliar, Marshall McLuhan was a…Oct 24, 2022Oct 24, 2022
Sophie SchnaperCrafting Messaging Through the Elaboration Likelihood ModelWhat is the elaboration likelihood model?Sep 23, 2022Sep 23, 2022
Sophie SchnaperDare to Resist Being InfluencedMy last post talked about the Hypodermic Needle Theory and how vulnerable we are to the media’s messaging. The Hypodermic Needle Theory’s…Sep 23, 2022Sep 23, 2022
Sophie SchnaperInjecting the (Media) NeedleThe Hypodermic Needle Theory suggests that mass media has the power to influence the minds of their audience by injecting persuasive…Sep 23, 2022Sep 23, 2022
